e.l.f Cosmetics (elf standing for eyes. lips. face) first started back in 2004. Fast forward to 2023, it has become a critically acclaimed brand known and loved by many. With social media platforms around, they have gotten more exposure and their sales have been increasing. Especially on TikTok, there have been products from e.l.f Cosmetics that have gone “viral.” With that being said, here are the top five e.l.f Cosmetics products to add to your makeup routine.
Power Grip Primer – $10
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If you are looking to have your makeup look last all night, you may want to try the Power Grip Primer from e.l.f cosmetics. It is a gel-based face priming product, infused with hyaluronic acid, that leaves your skin looking smooth. Also, it provides hydration and helps your makeup last all day long, no matter the occasion.
Halo Glow Liquid Filter – $14
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Titled as a “holy grail” product on e.l.f’s website, this product gives you the ultimate highlighted, glowy look to your face (no extra highlight product necessary!). The Halo Glow Liquid Filter is a full size multi-used, liquid glow booster made with ingredients to give your face that social media-inspired filter look. Coming in eight different shades, you are welcome to use it over or under makeup, mix with foundation, use it by itself, or use it as a highlighter.
Lash It Loud Mascara – $6
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The Lash It Loud Mascara comes in two different colors: black and deep brown. It is meant to volumize your lashes while making them look fuller, bolder, and longer. With just one coat of it, you will instantly notice the difference.
16-Hr Camo Concealer – $7
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Hence its name, this concealer is resistant for exactly 16 hours of wear time. It is a “crease-proof liquid concealer” (as said on the e.l.f website) that provides a matte finish. Also, its key ingredients are avocado oil and kaolin clay which helps your skin look hydrated and smooth. The 16-Hr Camo Concealer comes in 26 different shades.
Putty Cream Blush – $7
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Infused with Argan Oil and Vitamin E, this blush is both lightweight and pigmented when applied to your cheeks. The Putty Cream Blush comes in colors like Tahiti, Turks and Caicos, and Bahamas, among others. It adds the perfect pop of color you may need when putting on makeup.
Have you tried out any of these products from e.l.f Cosmetics? Let us know in the comments!
Featured image via @elfcosmetics
