Singer Charli XCX proves that Brat Summer isn’t just a phase but it’s a lifestyle. She proves this by starring in the newest SKIMS campaign that reps the new Cotton Rib collection. The star wears different cotton pieces in a series of sultry and adorable photos (featuring golden retriever puppies) and we’re obsessed. Learn more about Charli XCX’s newest SKIMS campaign and how you can buy pieces from the new Cotton Rib collection.
Charli Unleashes Her “Brat” In Skims Campaign
Charli XCX has been taking the industry by storm — so it’s only right that she caught the eye of Kim Kardashian’s Skims brand. In the new campaign shot by photographer Petra Collins, Charli XCX poses with SKIMS‘ new Cotton Rib and Cotton Fleece styles. We see the singer’s carefree personality come out with sultry pictures.
View this post on Instagram
“Having Charli XCX as the face of our new Skims campaign is so exciting. She is a one-of-a-kind talent who has truly cemented herself as a megastar within music and beyond” said Kim Kardashian, Co-Founder and Chief Creative Officer of Skims per a Rolling Stone article.
View this post on Instagram
In one shot, Charli poses in the rain with Skims pieces like the Cotton Rib Split Bralette, Cotton Rib Boxer, and Cotton Rib Bikini.
In another photo, cute golden retriever puppies become Charli’s companions while she wears the Cotton Rib Bandeau and Cotton Fleece Classic Straight Leg Pant. Per a Rolling Stone article, the singer shared that, “SKIMS empowers people to feel confident in their own skin, which is the essence of Brat.”
Later on, she added, “I am excited to be working with a brand that understands that comfort and style don’t need to be compromised. Shooting with Petra for this campaign was a dream and I was so excited to get on set and wear these timeless, sexy pieces. Also, the puppies were beyond cute.”
How to Buy Skims Cotton Rib Collection
On August 21st, the new Charli XCX x Skims Cotton collection will be available to shop at Skims.com at 12PM EST. You will have the chance the twin with the Brat Queen herself in these timely fall pieces. Collection prices range from $18 to $88. Some of the highlighted pieces include a thong, shoulder pad cropped top, low-rise legging, cami bodysuit, onesie, and zip-up hoodie.
Main image by @skims / @petrafcollins
What do you think of this new Charli XCX campaign?
Let us know in the comments!
