Another day, another celebrity beauty brand launch. This time around, English singer-songwriter Adele is set to be entering the beauty realm with the launch of her own brand. With Selena Gomez’s Rare Beauty, Rihanna’s Fenty Beauty, and Harry Styles’ Pleasing (just a few of the many celebrity brands out there), Adele’s beauty brand will be making its way to our makeup bags very soon. Her beauty line is still in the early stages as the singer did in fact file for a trademark for her brand. Here’s what we know so far about Adele’s new beauty brand — that we will probably be obsessing over once it hits stores.
What We Know
Adele has been hard at work over the course of the past months but she recently finished the 2023 dates of her Las Vegas residency. She is looking forward to getting an almost two-month break before she hits the stage again in 2024 from January to June for the final leg of the residency. With this free time on her hands, Adele decided to take on a new professional endeavor that didn’t have to do with music at all. Online publication The Mirror first broke the news surrounding Adele’s new venture which happens to be related to the beauty industry.
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The singer has set up and filed for a trademark for a beauty brand titled The Shelbourne Collective. We are still unsure what inspired her to use this name for her upcoming brand so we can only come up with guesses about what it’s about. Since this will be a beauty brand, there will be a variety of items the singer plans to release.
According to The Mirror, since Adele has filed the necessary paperwork, she will be able to “sell body care products, including creams and lotions, as well as lipsticks and lip balms, along with perfume, watches, and even underwear.” Eyeliner can also be a makeup product that can come out at the time of the brand’s launch. This is because Adele has shown her love for eyeliner through her Instagram posts surrounding her Las Vegas residency looks. When it comes to her eye look, Adele typically goes for the cat eye, so it’s only reasonable for eyeliner products to come out.
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When is it going to be released?
An official release date for Adele’s The Shelbourne Collective is yet to be released. Since she recently filed for the brand’s trademark, we can potentially expect the release date to be between 2024 to 2025. Also, no information has been given on whether it will be sold in stores (we’re looking at you, Ulta Beauty and Sephora!) or online. In the meantime, there are other celebrity beauty brands to shop from. Some options include fellow Brit Mille Bobbie Brown’s Florence by Mills, Ariana Grande’s r.e.m beauty, and Lady Gaga’s Haus Labs.
As always, Trend In Mag will keep a close eye on this upcoming release. We will be updating this story as more details are released. Be sure to follow Trend In Mag on Instagram and TikTok for social media updates.
Main image by @adele
How do you feel about Adele’s upcoming beauty launch?
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