Meet NikeSKIMS, the new brainchild of the athletic global brand Nike and the shapewear and clothing brand SKIMS, owned by Kim Kardashian. The duo are amping up for an all-new dedicated joint label focusing on women’s activewear while incorporating SKIMS’ signature design. News of this new partnership was dropped on Tuesday, February 18th through an official announcement via Nike’s website. Nike and SKIMS joining forces comes at the time Nike is welcoming in a new CEO to focus on which direction the brand is headed and this collaboration is an effective start. Read on to learn more about Nike x SKIMS’ new joint label, NikeSKIMS set to unveil this spring.
What to Know About NikeSKIMS
On February 18th, 2025, Nike released an official announcement on their website about their new endeavor with Kim Kardashian’s SKIMS. The two brands are joining forces to launch an all-new joint brand called ‘NikeSKIMS,’ dedicated to women athletes with a mix of sport and style.
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“We’re energized by the opportunity to build a new brand and shake things up for the next generation of athletes with NikeSKIMS,” Heidi O’Neill, President of Consumer, Product, and Brand, NIKE, Inc. shared in the announcement.
Women athletes will have the chance to experience NikeSKIMS through a variety of training apparel, footwear, and accessories per everyone’s unique needs and preferences. Their items aim to be made for every single body, aligning with the brand’s mission to be inclusive.
Kim Kardashian also spoke out on this new partnership saying, “Nike and SKIMS share a deep commitment to innovation, inclusivity and pushing boundaries, driven by an unwavering belief in the power of women.”
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The announcement of the new NikeSKIMS brand comes at a time when Nike is now working with a new CEO, Elliot Hill. The athletic global brand was struggling with issues in terms of merchandising and a falling stock price under the former CEO John Donahue.
On the other hand, SKIMS has created a reputation for itself among the Gen Z and Millennials populations. SKIMS creates shapewear and apparel with inclusive sizing and comfortable fabrics. It has also had celebrity endorsements from Olivia Munn, Sabrina Carpenter, Megan Fox, and Paris Hilton.
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How to Buy NikeSKIMS
Customers wanting to get their hands on items from NikeSKIMS don’t have to wait for so long. The brand is expected to make its launch this spring 2025. It will be dropping its first collection in the United States only but looking for a global expansion next year in 2026. Select retail locations in the U.S. will feature the new NikeSKIMS brand. If you are more about shopping online, the collection will also be available on nike.com. No exact date has been revealed for the release but sign up to be a Nike member to stay in the know for all things NikeSKIMS here.
Main image by @skims
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