From being a Grammy award-winning singer-songwriter, and actress, and bringing record-breaking GUTS World Tour to all around the world — Olivia Rodrigo has one new thing to add to her outstanding summary. Cosmetics company, Lancôme has named Rodrigo as one of its newest global ambassador on Monday, November 18th. She will bring her fresh, modern, and independent spirit to the brand while inspiring girls and women worldwide. Read on for details about Olivia Rodrigo becoming Lancôme’s newest global ambassador.
All About Olivia’s Partnership With Lancôme
Olivia Rodrigo is one of the newest stars to join Lancôme’s global ambassador list. Other notable celebrities currently working with Lancôme include Emma Chamberlain, Joy Sunday, Nico Parker, Lily Collins, and more.
Rodrigo couldn’t be more excited to work with the French cosmetics brand. In a press release , she shared her enthusiasm, “Embracing your individuality is so important in beauty since there are many unrealistic expectations placed on young women today. Lancôme is an iconic and timeless brand that promotes beauty from within, and I am honored to be part of their family.”
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The brand also commented on their newest partnership with the GUTS songstress. Françoise Lehmann, Lancôme International Brand President, shared, “I am incredibly proud to welcome Olivia to the Lancôme family. We’re all captivated by her striking personality and immense talent, and inspired by her commitment to positive change—which we value deeply at Lancôme—pouring her true heart and emotion into everything she does.”
He added, “Turning personal stories into music that resonates universally, few artists of her generation connect with this many people across continents and generations like Olivia.”
As a new global ambassador for Lancôme, Rodrigo will be at the forefront of many new launches and campaigns that are expected to be announced.
A Look at Olivia’s Current Campaign
A couple of days ago, Lancôme was already teasing their newest partnership with Rodrigo via their TikTok page. The brand posted a cryptic video with a series of purple hoops and used the caption, ” Ready to be obsessed? 💜 #Lancome #ASMR.” Livies began to frantically comment, ” OLIVIA RODRIGO X LANCÔME ???” and “Olivia Rodrigo collab? 😍.” All these subtle clues immediately got fans to know that a Lancôme x Olivia Rodrigo collaboration would be coming.
@lancome.official Ready to be obsessed?💜 #Lancome #ASMR ♬ original sound – Lancôme
On November 18th, all the rumors were put to rest and we were in fact getting a Lancôme x Olivia Rodrigo collaboration. Another TikTok video was posted that starred the GUTS songstress. She wore her signature look and shouted into a megaphone that she was the new ” f***ing new face of Lancôme.” We also got a glimpse of Rodrigo behind the scene while working on her newest campaign with the cosmetics brand.
@lancome.official Look who’s the f***ing new face of Lancôme. 📣💜 Welcome @Olivia Rodrigo #LancomexOlivia ♬ original sound – Lancôme
Looking at her campaign pictures, Rodrigo recruited her makeup artist, Melissa Hernandez to use all kinds of Lancôme products for the look. Lancôme’s Teint Idole Ultra 24H Long Wear Matte Foundation was used to create a soft, matte look.
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For her eyes, Rodrigo is seen wearing the Idôle Ultra Precise Eyeliner, Cils Booster XL Lash Primer, and the Définicils High Definition Lengthening Mascara. Rodrigo’s look was tied together with the L’Absolu Rogue Cream Lipstick in shade 132 Caprice de Rouge for her red signature pout.
Main image by @lancomeofficial
What do you think of Olivia becoming Lancôme’s newest global ambassador?
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