Fans have asked and Rare Beauty has delivered — on July 16th, Selena Gomez’s makeup brand shared the news of a new item via an Instagram post. The item is a Mini Puffy Tote Keychain and we’re OBSESSED. It is a mini representation of the brand’s Puffy Traveler Tote. The demand for the product was so high that a fan even started a change.org petition. After fans’ pleas, Rare Beauty finally caved in and released the Mini Puffy Tote Keychain and you can now get one of your own. Read on to learn more about Rare Beauty’s newest release.
How The Hype Began
On Rare Beauty’s Instagram page, the makeup company shared a carousel post featuring an image of the mini keychain. The caption read, “we heard you 😭 Mini Puffy Tote Keychain JUST DROPPED only on rarebeauty.com!! appreciate you being patient with us, besties 🫶.” The post included screenshots of fans’ tweets begging for the release of this item. And we kid you not — a fan even started a change.org petition (which has now been closed with the support of 45 people).
The petition created by Megan Heath wrote a description that read, “For all those like me, lovers of Rare Beauty, the wait has been too long.” The description continues with “Our hearts sink every time we visit the website, eager to get our hands on the promoted mini bag, only to read the disappointing “soon”.
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On July 16th, those calls for the product release changed. Finally, Rare Beauty pleased its fans with the release of a Mini Puffy Tote Keychain. It is now available and you can get one for yourself.
How & Where to Buy
Rare Beauty’s Mini Puffy Tote Keychain is available exclusively on rarebeauty.com. It is $15 and comes in a beige-like color. It is the mini version of the popular Puffy Traveler Tote. Which means that it is made with the same material and embroidered logo.
Don’t underestimate its tiny size because it can store quite a few of your Rare Beauty mini favorite items (as seen in this TikTok video starring Rare Beauty’s CEO, Miss Selena Gomez). Also, it comes with a lobster clasp that can easily attach to your keys or bag for on-the-go.
@rarebeauty Replying to @emeraldsimply What’s in @Selena Gomez’s mini puffy tote bag?! Btw it’s available nowwww on our website 🛍️ #rarebeauty #selenagomez #rarebeautyminitote #minimakeup #rarebeautyminis #minimakeupbag ♬ original sound – Rare Beauty
Main image by @rarebeauty
Will you be buying this new item from Rare Beauty?
Let us know in the comments!
